Wellness concept StretchLab steps into Aussie market

By Sarah Stowe | 12 Apr 2021 View comments

The US-born, one-on-one customised stretching brand StretchLab is set to make its mark in Australia, led by Matt Gordin, the master franchisee of sibling brand CycleBar.

Gordin’s company Boutique Fitness Studios has partnered with former AFL player Tory Dickson and professional cricketer James Pattinson who are investors and brand ambassadors for the niche brand.

The StretchLab brand is owned by Xponential Fitness, a curator of leading boutique fitness concepts, and has proved itself a fast-growing business. Over the last three years franchisees have signed up to more than 300 studios and 100 outlets have been opened.

Gordin believes it is an easy, quick and important addition to the growing wellness marketplace.

“The unique beauty of this concept is that it complements almost every other fitness brand out there,” he said. “It’s adding value rather than creating competition.”

Gordin said the franchise opportunity is both affordable and scalable.

“It also aligns perfectly with our ethos to encourage fluid mobility and positive energy and wellbeing in the community. It hits the target in every way,” he said. 

Dickson and Pattison were motivated to invest following their own experience with remedial stretch, its myriad wellness benefits, and the franchise’s prolific growth across the US.  

“Throughout my sporting career, I’ve experienced first-hand the role stretching can play to mitigate and recover from injury. It is no surprise this concept has taken off overseas. I’m looking forward to it succeeding here as a business and as a tool to help achieve or maintain individual well-being,” said Pattinson.

Gordin plans to open at least 50 studios around the country, the first of which is set for a mid-year launch in Currambine, Western Australia.